eZee’s 3D Mobile Suite is designed to create, capture, analyze, optimize and distribute mobile enabled advertising and marketing campaigns. Our customers take advantage of the power of the information embedded in mobile interactions (which themselves are driven by mobile enabling all marketing and sales efforts) to create the right promotion at the right moment, custom tailored down to the individual consumer. Although all eZee products run atop eZee’s Prime server, each module interface is customized to role, department, and/or brand.
eZee 3D Mobile Suite (3DMS) delivers an end-to-end mobile business solution. Combining proprietary quantitative and analytical capabilities with the unique data created by mobile device interactions and other mobile enabled advertising efforts AS WELL AS corporate data derived from supply chain and decision support systems, eZee’s 3DMS provides the most comprehensive data driven mobile solution available.
3DMS consists of eZee Prime, our core platform, and five modules: eZee Reach, eZee Text, eZee Keywords, eZee Discover* and eZee Optimize*; this is illustrated next:
3DMS is designed to scale and grow with the evolving needs of our customers as they push further and further into leveraging mobile solutions to increase sales and optimize their supply chain. Each 3DMS module can be phased in through a series of layers that provide ever increasing amounts of data from which to derive optimal pricing and promotional strategies.
The eZee Prime platform, delivered as Software as a Service (SaaS), consists of all the core and application-specific components and algorithms for the creation and management of the next generation of mobile marketing. Components include:
The platform is mobile-ready with support for all popular mobile handsets, content adaptation and optimization, and simple and rich content including basic texting and images to advanced multimedia streaming.
Reach combines all the features necessary to extend corporate information and marketing initiatives to a mobile environment. Unlike many mobile vendors, Reach is designed and priced to be used on an enterprise basis. Therefore, what many companies call products are simply bundled into Reach as a feature. As the mobile marketing industry matures, more and more features will be added to Reach. Our goal at eZee is to commoditize features and focus on optimizing each mobile interaction to create a transaction rather than simply empowering mobile capabilities. Also, unlike many mobile marketers, our customers retain a complete copy of their mobile generated data sets in house to be used to constantly refine their pricing and promotional efforts. Because many competitors’ goal is to capture that data for themselves, they are reluctant to share that data with their customers.
eZee Reach’s Wizard-based campaign creation and detailed reporting, billing and audit capabilities makes mobile marketing measurable, optimizable and manageable.
Our goal is to make mobility simple for our customers so they can focus on the important task of optimizing the power of mobility and drive greater sales volume and profitability. In keeping with this idea, eZee bundles text messaging at bulk rates to reduce overall costs and encourage aggressive mobile marketing initiatives.
Most competitors attempt to earn a profit on each text message sent. This creates a negative incentive to expand the use of mobile marketing and presents the customer with an uncertain cost structure.
At eZee, our first goal is to insure that our customers get the most out of their mobile initiatives, and our pricing model is designed to do just that.
A major component of “mobilizing” advertising and marketing efforts lies in the selection and management of simple, memorable, and easy to input keywords. Studies show consumers are interested and willing to enter text codes in order to interact with a company, but it has to be easy to do. The eZee team assists our customers in developing and implementing the right Keyword strategy. And in keeping with our effort to make mobility easy and affordable, we offer our customers bundled packages of Keywords to reduce overall costs and increase the overall effectiveness of mobile enablement.
The power of mobile interactions to drive demand data is quickly becoming a reality. The question really isn’t whether you should “mobilize” your advertising and marketing efforts, but rather how do you do so to drive more sales and improve your corporate performance. eZee’s Discover module provides the breadth and depth of traditional market analytics technology with real time demand capture and feedback to hone marketing campaigns in unprecedented ways. Unleash the power of demand data by adjusting price and promotion in real time rather than waiting the traditional weeks or months to see results. The bottom line: better promotions and pricing strategies that drive more sales.
Where the Reach module gives our customers the tools to mobile campaigns that generate and capture real time demand data, and the Discover module provides the tools necessary to synthesize and analyze that data for maximum effect, the Optimize module takes mobility to an entirely new level of sophistication and capability. Using proprietary, patent pending algorithms running against both internal supply chain and demand data, Optimize returns price and promotion recommendations to insure that the maximum number of interactions result in transactions, all the while maintaining optimum profit margins.
Although eZee’s goal is to be our customers’ primary vendor of mobile information technology, we understand that our customers will have multiple vendors across a broad spectrum of sectors. However, in order to maximize their investments in advertising, marketing and mobile information solutions we believe it is imperative that our customers consolidate the information generated from these activities into a single source. In this way, eZee’s Optimize module can discern the best insights from the most complete data set possible. eZee’s Consolidate module connects to multiple data sources and provides a standard interface across them.
eZee’s Advanced Interactions module extends eZee Prime with interactions beyond texting. Support for Near-Field radio Communication (NFC), bar-codes and 2D codes, voice and image-based interactions enables customers for richer interaction methods with consumers.