At the center of eZee’s advanced technology is eZee Prime. Delivered as Software as a Service (SaaS), the core platform consists of all the core and application-specific components and algorithms for the creation and management of next generation of mobile marketing. Components includes the management of mobile handsets, advanced real-time context and discovery algorithms, interaction analytics, simple and rich content, content adaptation for mobile handsets, business rules and integration, and mobile marketing services. A significant portion of the platform's core functionality is exposed as Web Services for progammatic consumption.

The result is a true, advanced interactive-and-context-based mobile platform that delivers value beyond traditional mobile marketing. eZee Prime’s interaction, content, mobile, and marketing management, combined with its real-time analysis, correlation, prediction and recommendation algorithms and static discovery and optimization analytics tools, truly delivers on the promise of Business-to-Consumer personalized, relevant information when it matters the most.

We call it 3D Mobile: people-centric Data, Domain, and Demand.