Austin, Texas – March 26, 2008 – eZee, inc., a pioneer in data-driven mobile optimization technology, is proud to announce its senior Java developer, Dr. Michael Yuan will give a technical presentation at the TheServerSide Java Symposium (TSSJS) this week in Las Vegas. Dr. Yuan’s presentation entitled Designing Compelling Web Applications for Mobile Devices will offer a case study on building a consumer Web application that can run on over 200 mobile devices using Java EE Web frameworks.

As Dr. Yuan noted, “When creating compelling and useful mobile applications, developers face the daunting task of having to deal with a vast number of display sizes and software characteristics. At eZee, I have led the efforts to develop a solution that delivers the best user experience across all characteristics without resorting to the lowest common denominator Wireless Markup Language.”

In his presentation Dr. Yuan will review the technical requirements and challenges for these types of applications, including a tour of 10 to 15 common mobile browser limitations/bugs that vary for each device. He will also give his insights into techniques that can be used to do device detection, dynamic page layout selection based on the request device, dynamic markup generation, and real-time content transformation for device specific media files. In addition, he will cover advanced topics such as: the utilization of a Rules engine to manage complex template forwarding rules; Methods for using Dependency Injection to better manage device attributes matrix; Processes for evaluating Web frameworks for mobile applications; and Advanced Java Server Faces (JSF) component libraries for mobile Web applications (e.g., Ajax on iPhone).

About TheServerSide Java Symposium (TSSJS)
TheServerSide Java Symposium is a community-created and community-driven enterprise Java event. Developed by the minds behind TheServerSide.com, the Web's largest enterprise Java community, TSSJS is an intensive educational experience that will catch you up on essential development technologies, give you expert insight into today's most relevant frameworks, and teach you practical, real world ways to architect, develop, and maintain effective Java-based applications and systems. The ServerSide Java Symposium is being held at The Venetian in Las Vegas.

About eZee, inc.
eZee turns mobile interactions into transactions by combining our unique approach to mobile marketing with existing supply chain information and advertising campaigns. Rather than focusing solely on the consumer side of the mobile marketing equation, eZee delivers the technology and expertise to enterprise customers to help them optimize the probability and profitability of every mobile interaction with consumers. eZee’s Mobile Optimization Suite (MOS), which includes our proprietary Prime™ mobility context and interaction server and Reach™ mobile campaign management module, delivers the most robust end-to-end mobile marketing technology available for the new demand-driven economy. We call it 3D Mobile™ – Data, Domain Expertise, and Demand Management.

To learn more about how 3D Mobile™ can increase your profits and create sustainable competitive advantage, please contact us at (314) 218-3273 or contact us at info@ezee.com.